10x.ai brings five exits of operating experience to every engagement.
10x.ai was built by people who have spent decades starting, scaling, and selling companies, not advising from the sidelines. Founder Alen Malkoč brings five successful exits, while the wider team brings deep experience across AI, software, commerce, growth, and operations.
Today, 10x.ai brings together 100+ people across three continents, with deep roots in Sarajevo and close ties to Chicago. That experience shapes how we work: practical systems, clear ownership, and results measured in the business.
The ecosystem today: FlyRank (organic growth platform), Power Commerce (commerce implementation), SpyRank, and Kinetic, plus the consultancy and the Co-Founders Lab that turns our 50,000-person talent pipeline into new companies.
"Five exits taught us one thing worth repeating: output multiplies where method meets ownership."
AS COVERED BY: AL JAZEERA ↗ · BLOOMBERG ADRIA ↗
Alen Malkoč
Serial entrepreneur building AI-native companies from Sarajevo. 25 years, five exits: Chitown Deals, Dealster, Optyn, Lumia, and HulkApps, where 100,000+ merchants were served at acquisition and where he then led ten-plus app acquisitions at Shop Circle, managing 180+ people. Co-founder of Praella (Shopify Elite Partner, Webby winner for Billie Eilish Fragrances). Founder of FlyRank and Power Commerce. Group-buying patent co-author.
The leadership team.
Sold FluidFramework to Microsoft.
Acquired by HulkApps.
Acquired by HulkApps.
Acquired by HulkApps.
Acquired by HulkApps.
